Industry Leaders Collaborate on Marine Workplace Research - Responses Due Friday

Industry organizations have joined the Soundings Trade Only Group as sponsors of a new research initiative aimed at understanding the needs and desires of today’s marine industry employees and fostering a stronger, more diverse, expansive, and multi-faceted marine workforce. The 2024 global research study is designed to offer insights on attracting, retaining, and developing top talent. Industry stakeholders are encouraged to take the survey here before it closes this Friday, May 3.

NMMA, alongside MarineMax, Volvo Penta, Yamaha, Marine Retailers Association of the Americas (MRAA) and international industry partners, the International Council of Marine Industry Associations (ICOMIA) and Marine Industry News, are sponsors of the survey.

“For years now we have recognized the pressing need for a more expansive and diverse talent pool within the marine industry. I am frequently approached by organizations seeking female candidates. If we want to attract women to a variety of positions and retain them, it is paramount that we understand their preferences, factors that impact job retention, and their career ambitions and goals,” said Michele Goldsmith, vice president and general manager of the Soundings Trade Only Group. “This study represents a crucial step toward understanding the aspirations, challenges, and opportunities for women and men in our industry. By gaining this knowledge, industry stakeholders can develop data-driven strategies to fulfill their personnel needs, foster a more diverse, inclusive environment and unlock the full potential of this talent pool.”

The research study, launched in early April and will close response submissions this Friday, May 3, encompasses qualitative and quantitative methodologies, including a survey and interviews with professionals from diverse backgrounds across different segments of the marine industry. Click here to complete the survey.

“We encourage the global marine community to make their voices heard, take the survey and share it with marine industry colleagues,” added Goldsmith.

Survey results will be shared in September.

(Photo credit: Soundings Trade Only)