NMMA Recognizes 46 Boat and Engine Manufacturers with Marine Industry Customer Satisfaction Index Awards
The National Marine Manufacturers Association (NMMA) today announced 46 recipients of the 2014 Marine Industry Customer Satisfaction Index (CSI) Awards for excellence in customer satisfaction. Award recipients were acknowledged this morning during the annual Industry Breakfast at the 2014 International BoatBuilders’ Exhibition and Conference (IBEX) in Tampa, FL.
The Marine Industry CSI Awards honor manufacturers that actively measure customer satisfaction and pursue continuous improvement to better serve the customer. Award recipients achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year, based on information provided by customers purchasing a new boat or engine during the period between April 1, 2013 and March 31, 2014.
Participating manufacturers must survey all new boat buyers during this period. For this reporting period, the program surveyed nearly 60,000 consumers.
“Customers are inseparable from a company’s success, and this year’s CSI award recipients have embraced this fundamental understanding by cultivating an exceptional ownership experience,” notes Robert Newsome, director of engineering standards for NMMA. “We congratulate these 46 manufacturers for their dedication to their customers and commitment to enhancing the boating lifestyle.”
The following companies are being honored with 2014 CSI Awards for their efforts to increase customer satisfaction levels in the boating industry:
AVALON/TAHOE: Pontoon Boats
BAYLINER: Fiberglass Outboard Boats, Sterndrive Cuddy and Express
BENETEAU USA: Sailboats
BENNINGTON MARINE: Pontoon Boats
BOSTON WHALER: Fiberglass Outboard Boats
BRYANT BOATS: Sterndrive Bowrider Boats
CHAPARRAL BOATS: Deck Boats, Sterndrive Bowrider Boats, Sterndrive Cuddy and Express
CHRIS CRAFT: Sterndrive Bowrider Boats
COBIA: Fiberglass Outboard Boats
CRESTLINER BOATS: Aluminum Outboards Boats
CYPRESS CAY: Pontoon Boats
FORMULA: Sterndrive Bowrider Boats, Inboard Express Cruisers, Sterndrive Cuddy and Express
G3: Pontoon Boats, Aluminum Outboards Boats
GRADY WHITE BOATS: Fiberglass Outboard Boats
HARRIS: Pontoon Boats
HONDA MARINE: Outboard Engine
LOWE: Aluminum Outboards Boats, Pontoon Boats
LUND BOATS: Aluminum Outboards Boats, Fiberglass Outboard Boats
MALIBU: Inboard Watersports Boats
MANITOU: Pontoon Boats
MASTERCRAFT: Inboard Watersports Boats
MERCURY: Outboard Engine, Inboard Engine, Sterndrive Engine
MONTEREY BOATS: Sterndrive Bowrider Boats, Sterndrive Cuddy and Express
MOOMBA: Inboard Watersports Boats
NAUTIQUE: Inboard Watersports Boats
NITRO BOATS: Fiberglass Bass Boats
PATHFINDER: Fiberglass Outboard Boats
PREMIER MARINE: Pontoon Boats
PURSUIT BOATS: Fiberglass Outboard Boats
REGAL MARINE: Sterndrive Bowrider Boats, Sterndrive Cuddy and Express
REGULATOR: Fiberglass Outboard Boats
RINKER BOAT COMPANY: Sterndrive Bowrider Boats
ROBALO BOATS: Fiberglass Outboard Boats
SEA RAY BOATS: Deck Boats, Inboard Express Cruisers Boats, Sterndrive Bowrider Boats, Sterndrive Cuddy and Express
SKEETER: Fiberglass Bass Boats
SMOKERCRAFT: Pontoons Boats
STINGRAY: Sterndrive Bowrider Boats
SUNTRACKER: Pontoon Boats
SUPRA: Inboard Watersports Boats
SUZUKI: Outboard Engine
TAHOE: Sterndrive Bowrider Boats
TIARA YACHTS: Inboard Express Cruisers Boats
TIGE: Inboard Watersports Boats
TRACKER: Aluminum Outboard Boats
VOLVO/PENTA: Sterndrive Engine
YAMAHA: Outboard Engine
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About NMMA: National Marine Manufacturers Association (NMMA) is the leading association representing the recreational boating industry in North America. NMMA member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters and anglers throughout the U.S. and Canada. The association is dedicated to industry growth through programs in public policy advocacy, market statistics and research, product quality assurance and promotion of the boating lifestyle. For more information, visit NMMA.org.