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Discover Boating’s spring/summer marketing campaign is underway with a strategic focus on creating interest in boating and exciting the next generation of boaters. Through its “See You Out Here” campaign, Discover Boating, powered by NMMA and MRAA, taps into the authentic joy and passion of the boating community to spark interest, educate potential boaters, and connect them to OEMs and dealers through website referrals. Helping to capture people’s attention, build trust, and encourage boating participation is Discover Boating’s public service announcement (PSA) campaign in collaboration with Progressive Insurance^®.

When done right, PSAs can deliver far more than awareness—they create emotional engagement, educate new audiences, and help connect with future customers to help grow the market.

“Over the past several years, Discover Boating’s PSA campaigns have consistently delivered measurable impact in a cost-efficient way,” said Ellen Bradley, Chief Brand Officer for NMMA. “Through donated airtime across major networks and streaming platforms, these campaigns deliver the reach and visibility of traditional advertising—without the cost—while telling meaningful stories in a non-commercial tone that resonate deeply with future boaters. It’s a proven model for scaling awareness, reinforcing the industry’s commitment to safety and enjoyment on the water, and ultimately fueling long-term growth.”

Discover Boating’s new PSA campaign is timed with peak boating season and features top-performing videos from our Boating Safety Basics Video Series, Presented with Progressive Insurance® as well as the industry’s “See You Out Here” marketing campaign, with messaging that encourages viewers to explore boating responsibly.

What Is a PSA, and Why Does It Matter?

Public Service Announcements (PSA) are short, informative messages distributed through media channels like television, radio, and streaming platforms. They are designed to serve the public by promoting safety, awareness, or a lifestyle that benefits the broader community. By showing how boating is safe, fun, and accessible, these campaigns help attract new audiences and inspire action. In some cases, PSAs can be a person's first touchpoint with the boating lifestyle. Clear, uplifting messages remove barriers to entry and help newcomers feel confident, welcomed and informed.

Use PSA Content in Your Marketing

PSAs are more than a feel-good initiative, they're a strategic way to grow the boating community, increase credibility, and drive long-term business success. When the industry comes together to promote safety, education, and fun, everyone wins.

You can use the Discover Boating PSA videos, available at the Discover Boating Industry Resource Center, in your showroom, website, social channels, or email campaigns.