NMMA and Discover Boating can provide access to a vast eco-system of boating consumers and industry stakeholders with a variety of targeted promotion and engagement opportunities throughout the year to reach these audiences.
Each serves a distinct purpose and can help you to engage buyers in a customized manner and achieve specific goals.
Consumer Channels:
Discover Boating Boat & Sportshows:
Exhibit, onsite activation
Reach consumers where they are shopping
Over 50% of attendees state that their primary reason for attending a show is ‘to buy’
Over 80% make a purchase onsite
Show Websites
Our show websites host a variety of banner advertising native ‘featured product’ spots. In total they reach a highly qualified audience of over 1 million unique visitors. This can be tailored to target specific locations.
E-mail Campaigns
Each show has a database of local boaters who receive email correspondence from NMMA throughout the year. Includes only persons who ‘opt-in’.
In total, 2.4 million emails are sent to 283,324 subscribers. Average 24% open rate, 18% click through rate. This can be tailored to target specific locations.
Social Media
193,814 followers across Facebook, Twitter, Instagram
Plus influencer partnerships that reach 8.2m
Sampling
Distribute your product of promotional material onsite
Official Show Guides
Each NMMA show publishes an Official Show Guide. This custom publication is included in the ticket cost and distributed to every attendee and is also published online.
Integrate
Each listed asset can be purchased in isolation or as part of a more holistic package.
Our team can help to connect these channels to shape a tailored suite of assets that will achieve your objectives.
Sponsorship
Let our experienced event and Discover Boating sponsorship team work with you to develop a program that meets the unique goals of your organization. Contact John Marcinek, Director of Integrated Marketing.
ABC
The American Boating Congress (ABC) is the recreational boating industry’s premier political advocacy summit that takes place in Washington, D.C. and brings together all facets of the North American recreational boating industry to advance the industry’s policy priorities.
The Next Generation Product Showcase, a three day long showcase at The Wharf, Washington, D.C. open to the city’s most influential policymakers, administration officials, and staff. NMMA members are invited to display their latest products that showcase the industry’s evolution and commitment toward a more sustainable recreational boating experience.
For information on ABC opportunities and sponsorships, please contact Erica Crocker.
B2B Channels:
Digital - NMMA.org
NMMA.org is the top resource for recreational marine businesses. Banner ad space is available.
Digital – Currents Daily E-News
NMMA has aligned with Bulletin Media, a trusted and respected partner, to deliver more effective advertising solutions to reach our 12K+ subscribers.
NMMA Member B2B Directory
Connect with NMMA member companies by their products or services. NMMA Member exclusive “Advanced Search” option allows members to access contact names, email and phone numbers for key sales staff. Visit the B2B Directory, or contact Bryan Welsh for more information.
IBEX – Oct 3rd – 5th 2023
If you build, design, service, or sell boats or marine products, IBEX is your must-attend marine industry event. North America’s leading technical boat-building showcase, IBEX delivers a unique forum where the marine industry can do business, share ideas, and accelerate new product development. Don’t miss the opportunity to do business with the entire marine industry.