Inaugural Progressive Insurance Chicago In-Water Boat Show Makes Splash
CHICAGO (June 12, 2012) – With ideal warm weather, extensive opportunities to get on the water, and a new state-of-the-art marina, the inaugural Progressive Insurance Chicago In-Water Boat Show, which took place June 7-10 in downtown Chicago, made waves across the Chicagoland area, attracting 6,607 visitors and spurring summer sales for the regional industry.
“The new venue at 31st Street Harbor, show attractions and the summer timing created a unique chance to attract and educate new boaters, showcasing the boating lifestyle in an idyllic waterfront environment in the urban setting of downtown Chicago,” noted Keith Ogulnick, show manager. “The Progressive Insurance Chicago In-Water Boat Show has the potential to be a staple event for the marine industry, Midwesterners, and the city of Chicago. We’re excited to see what’s in store for 2013.”
The 2012 Progressive Insurance Chicago In-Water Boat Show showcased more than 100 boats on-land and in-water, featured dozens of accessory, technology and travel booths, and on-water experiential features such as paddle boarding and complimentary boating courses for new and experienced boaters.
Several exhibitors from the show reported a positive first-time experience and sales from the event.
“We saw lots of qualified prospects and talked to many interested boaters. I definitely see the growth potential for the show. We’ll be back,” said Greg Allen, Everglades Boats.
“This is a magnificent harbor and place for a boat show – the perfect venue to showcase our product lines. We sold boats and through diligent follow up, we should sell additional units,” echoed Michelle English, Skipper Buds.
For more information visit www.ChicagoInWaterBoatShow.com or contact show manager Keith Ogulnick at [email protected].
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About the Progressive Insurance Chicago In-Water Boat Show: The Progressive Insurance Chicago In-Water Boat Show is produced by the National Marine Manufacturers Association (NMMA), the world’s largest producer of boat shows and the leading association representing the recreational boating industry. NMMA member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters and anglers throughout the U.S. and Canada. The association is dedicated to industry growth through programs in public policy advocacy, market statistics and research, product quality assurance and promotion of the boating lifestyle. For more information, visit www.nmma.org.
About Progressive: The Progressive Group of Insurance Companies is a leader in boat insurance and the largest seller of personal watercraft insurance in the U.S. It offers flexible, year-round coverage so boaters can go wherever they choose, whenever they choose and have peace of mind they’re protected. Specialty coverages which vary by state include On-Water Towing, Roadside Assistance, Personal Effects, Total Loss Replacement, and Pet Injury.
Progressive makes it easy to understand, buy, and use vehicle insurance. Progressive offers choices so consumers can reach us whenever, wherever, and however it’s most convenient for them—online at progressive.com, by phone at 1-800-PROGRESSIVE, or in-person with a local agent.
Media Contact: Colleen Kenny Richardson (NMMA) - 312.946.6201 or [email protected]