NMMA Customer Satisfaction Index Program Recognizes 33 Boat and Engine Manufacturers with Marine Industry CSI Awards
The Marine Industry CSI Awards program honors participating manufacturers that actively measure customer satisfaction and pursue continuous improvement to better serve the customer. Award recipients achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year, based on information provided by customers purchasing a new boat or engine during the period between April 1, 2012 and March 31, 2013.
Participating manufacturers must survey all new boat buyers during this period. For this reporting period, the program surveyed more than 50,000 consumers.
“Customer satisfaction is critical to the success and growth of the recreational boating industry and its CSI award recipients that set the bar on delivering an exceptional customer experience,” notes Robert Newsome, director of engineering standards for NMMA. “We applaud and thank these 33 manufacturers for their commitment to enhancing the boating lifestyle.”
The following companies are being honored with 2013 CSI Awards for their efforts to increase customer satisfaction levels in the boating industry:
BAYLINER: Deck Boats, Sterndrive Bowrider Boats
BENNINGTON MARINE: Pontoon Boats
BOSTON WHALER: Fiberglass Outboard Boats
CHAPARRAL BOATS: Deck Boats, Sterndrive Bowrider Boats, Sterndrive Cuddy and Express Boats
CYPRESS CAY: Pontoon Boats
FOREST RIVER MARINE: Pontoon Boats
FORMULA BOATS: Sterndrive Bowrider Boats
G3 BOATS: Pontoon Boats, Aluminum Outboard Boats
GODFREY PONTOONS: Pontoon Boats
GRADY-WHITE BOATS: Fiberglass Outboard Boats
HARRIS FLOTEBOTE: Pontoon Boats
HONDA MARINE: Outboard Engines
LUND BOATS: Aluminum Outboard Boats, Fiberglass Outboard Boats
MAKO Boats: Fiberglass Outboard Boats
MASTERCRAFT: Inboard Watersports Boats
MERIDIAN: Inboard Flybridge Sedans and Convertibles
MERCURY MARINE: Outboard Engines, Inboard Engines, Sterndrive Engines
MONTEREY BOATS: Sterndrive Bowrider Boats, Sterndrive Cuddy and Express Boats
MOOMBA BOATS: Inboard Watersports Boats
NAUTIQUE BOATS: Inboard Watersports Boats
NITRO Boats: Fiberglass Bass Boats
POLAR KRAFT BOATS: Aluminum Outboard Boats
PURSUIT BOATS: Fiberglass Outboard Boats
REGAL MARINE: Deck Boats, Inboard Express Cruisers Boats, Sterndrive Bowrider Boats
ROBALO BOATS: Fiberglass Outboard Boats
SEA RAY BOATS: Deck Boats, Inboard Express Cruisers Boats, Sterndrive Bowrider Boats, Sterndrive Cuddy and Express Boats
SKEETER BOATS: Fiberglass Bass Boats
SUN TRACKER BOATS: Pontoon Boats
SUPRA BOATS: Inboard Watersports Boats
TRACKER BOATS: Aluminum Outboard Boats
TIARA YACHTS: Inboard Express Cruiser Boats
VOLVO PENTA: Sterndrive Engines
YAMAHA OUTBOARDS: Outboard Engines
###
About NMMA: National Marine Manufacturers Association (NMMA) is the leading association representing the recreational boating industry in North America. NMMA member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters and anglers throughout the U.S. and Canada. The association is dedicated to industry growth through programs in public policy advocacy, market statistics and research, product quality assurance and promotion of the boating lifestyle. For more information, visit NMMA.org.