Discover Boating to Test ‘Beach Club’ Consumer Experience at Chicago, New York Boat Shows
To engage the next generation of boaters, Discover Boating, powered by NMMA and MRAA, looks to further elevate its 11 boat and sport shows through enhanced consumer experiences. In 2023, the brand is testing a new “Beach Club” activation at the Discover Boating® Chicago Boat Show, in partnership with Progressive® Insurance and the Discover Boating® New York Boat Show, in partnership with Progressive® Insurance to take the experiential aspect to a new level.
The new Discover Boating Beach Club, serving up the ultimate summer vibes, creating a unique experience for boating newcomers and avid boaters alike. Plans for the Beach Club include live entertainment and activities including notable chefs, cocktail and mocktail demos and samples, live DJ sets, wakesurfing demos and test rides, beach games, paddle sports, boating photo and video booths and more.
Visit ChicagoBoatShow.com/features for a sneak peek into what’s in store at Chicago’s Discover Boating Beach Club. Stay tuned for more details in the New York market, as well as updated exhibitor toolkits with assets to promote the Discover Boating Beach Club to your customers.