Discover Boating, Progressive Launch 2023 Safe Boating Video Series
Looking for new and engaging content to share with your customers? Discover Boating, powered by MRAA and NMMA, in partnership with Progressive® Insurance, is launching its new ‘Boating Safety Basics’ video series this month. The series will cover boat safety-related topics including watersports safety, carriage and capacity requirements, tips for boat captains, celebrating safely on the water and passenger etiquette.
To better engage the next generation of boaters, Discover Boating and Progressive strategically created short-form, snackable videos (in addition to long-form) that can be shared on social channels such as TikTok and Instagram, which is one of the ways our target audience consumes digital content. Discover Boating will also be sharing the videos via consumer email distributions and on its website.
With the influx of new boaters in the market, educating them on the basics will help everyone enjoy the waterways safely and with confidence. Industry stakeholders are encouraged to share these videos with their customers.
Whether you share the “Boating Safety Basics” videos through your social media channels, consumer emails, on your website or play it on loop in showrooms, providing this valuable safe boating content will help engage your customers. The first episode in the series can be viewed below and on Discover Boating's YouTube channel.
Additional shareable safe boating resources from DiscoverBoating.com include: