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On Saturday, FOX & Friends, the national morning television program, featured recreational boating and Discover Boating during the peak summer season, reaching more than 1 million viewers across the country.

Discover Boating spokesperson Carrie Waible highlighted the variety of accessible options for getting on the water with multiple entry-level boats displayed on the FOX plaza in Manhattan. The featured segment accounted for an advertising value of $73,000, which is the approximate public relations value if it was a paid ad.

The segment, which can be viewed HERE, was part of Discover Boating’s efforts to engage the next generation of boaters and encourage people to get started in boating.