Discover Boating Content Creators Engage Next Generation Boaters through Instagram, TikTok
Discover Boating’s influencer marketing program is in full swing as diverse content creators across the U.S. and Canada inspire the next generation of boaters to get on the water and enjoy the benefits of boating this summer.
The brand’s Instagram and TikTok influencer partners create and share reels highlighting their boating experiences – whether it’s cruising, fishing, wakesurfing, riding personal watercraft or sailing – to show their followers how (and why) to enjoy the boating lifestyle with help from Discover Boating. Short-form video content, which quickly captures viewers' attention, is a powerful tool to help Discover Boating engage with its target audience in an authentic way through the voice of the influencers they trust.
Recent Instagram and TikTok posts include:
- @ajcoastal (265K IG followers)
- @_ericashaw (106K IG followers)
- @life_by_the_bow (22K TT followers)
- @missnortherner (160 IG followers)
- @kaitlyn_bui (423K TT followers)
Comments include:
- “What kind of boat did you get? I’m trying to find something perfect for doing these kinds of activities!”
- “I just bought my first boat a month ago too! It’s definitely a very exciting accomplishment.”
- “I need a boat in my life.”
- "So much fun! Will have to check it out!"
Stay tuned for more influencer content throughout summer and follow @DiscoverBoating to stay connected.