Discover Boating’s New PSA Campaign Airs on News Stations, Streaming Platforms
Discover Boating, in collaboration with Progressive Insurance®, recently launched a new television public service announcement (PSA) campaign, and in just two months the PSAs have aired 550 times, delivering more than 1,000,000 impressions and equating to $63,000 in donated media value (the cost it would take for the same media “real estate” if the news coverage were paid advertising).
The PSAs feature the “Voices” spot from the See You Out Here campaign as well as videos from the Boating Safety Basics series including “Sun Safety,” “Safe Swimming,” and “Safe Seating.”
Additionally, over the last 8 weeks, the “Pet Safety” video aired on Connected TV (streaming platforms such as Pluto and The Weather Channels), generating nearly 650,000 views with a view through rate of 99%, which exceeds the industry average of 89%.
Boating safety videos and campaign spots are available to industry stakeholders in the Discover Boating Industry Resource Center, powered by NMMA and MRAA. Download or embed the video content to share in your showroom, on your website, via your social network or in your next email campaign.