NMMA President Delivers State of the Industry Presentation at the Miami Industry Breakfast
Last week at the Discover Boating® Miami International Boat Show Industry Breakfast, NMMA president and CEO, Frank Hugelmeyer, provided an update on the state of the recreational boating industry.
Hugelmeyer addressed current economic headwinds impacting the boating marketplace, NMMA’s multi-pronged policy approach and Discover Boating’s year-round marketing strategy.
“And we should never forget that the consumer appetite for boating remains strong. What we sell is special. Americans love time on the water, and our job is to help them get there through product innovation, water access and unforgettable and transformational experiences,” said Hugelmeyer as he closed out the update on February 13.